Marketing

The aim of the specialization is to familiarize students with the organization of marketing activities in trade and services and the process of making marketing decisions. It allows you to acquire the skills of formulating a diagnosis and forecast of marketing activities, as well as the preparation and implementation of a marketing plan.

During the first-cycle studies, students learn the principles of marketing research and advertising techniques, and acquire the skills of brand management and negotiating with customers and suppliers.

During the second-cycle studies, they acquire knowledge of commercial law and legal and organizational aspects of sales and marketing logistics, they also learn marketing tools and new directions of marketing development.